CamoAg Business Case:
ROI for Ag Retailers
Target User Profile
Territory Sales Rep using CamoAg to identify new customers and grow existing relationships.
CamoAg Platform Cost (Per Rep, Annual)
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Per Acre Economics Based on Net Margin
The per-acre economics below reflect realistic adoption levels for each product category that a typical ag retailer or cooperative might win when onboarding a new 1,000-acre customer. Fertilizer is assumed to be the foundational input category, with near-complete share, while other inputs and services are captured at partial adoption levels reflecting actual competitive dynamics.
| Input Category | Acre Coverage | $/Acre | Net Margin % | Net Profit/Acre |
| Fertilizer | 100% | $200 | 1.5% | $3.00 |
| Crop Protection | 70% | $100 | 6% | $4.20 |
| Seed | 10% | $120 | 1.5% | $0.18 |
| Custom Services | 10% | $50 | 12% | $0.60 |
| Total Net Profit per Acre | — | — | — | $7.98 |
Break-Even Analysis: Acres Needed to Justify CamoAg Per Rep
| Annual License Cost | Break-Even Acres | Net Profit Generated |
| $1,800 | ~226 acres | $1,800 |
| $2,600 | ~326 acres | $2,600 |
| $4,000 | ~501 acres | $4,000 |
Conclusion
Even using conservative net margin assumptions, a rep needs to grow or acquire just 225 to 500 acres per year for CamoAg to deliver a positive ROI. In most territories, that’s achievable by winning part of a new grower’s business or expanding an existing account. CamoAg empowers reps with the data and targeting tools to make every acre count.
