CASE STUDY

How Boa Safra Ag’s Targeted Campaign Unlocked Tax Savings Across the U.S.

*Creative edited to protect client

Boa Safra Ag, an agricultural services company, has been a trailblazer in leveraging agricultural data to enhance farming practices and financial outcomes for farmers across the United States. Founded by a sixth-generation farmer, Tyler Bruch, Boa Safra Ag aims to unveil and capitalize on hidden tax deductions for landowners, significantly impacting their financial health through innovative solutions. For more details about their services, visit boasafraag.com.

Challenge

Despite offering a valuable service that could save farmers significant amounts in taxes, Boa Safra Ag faced the challenge of raising awareness and educating farmland owners about the many available tax breaks, which most were unaware of.

SOLUTION

Direct Mail List Building & Creative

Targeted direct mail campaign designed to educate and engage potential clients. The campaign utilized advanced filters on Owner’s Report from CamoAg’s database to create a customized marketing list tailored to the needs of farmland owners who could benefit from these tax deductions.

Campaign Details

The campaign consisted of a series of mailers including one detailed letter and two follow-up postcards. The letter provided a comprehensive introduction to the tax deductions available under multiple IRS tax codes and invited recipients to contact Boa Safra Ag for a free tax savings estimate. An example of the mailer’s content includes an explanation of the Legacy Nutrient Deductions^™ report and its benefits, alongside personal testimonials from satisfied customers.

Results

The results of the direct mail campaign were overwhelmingly positive:

Return on Investment: The campaign achieved an impressive 10x ROI, demonstrating the efficacy of the direct mail strategy in reaching and resonating with the target audience.

Growth: The campaign was instrumental in growing the number of acres managed under the Boa Safra Ag platform by 300% year-over-year for two consecutive years.

Expansion: Since partnering in 2022, Boa Safra Ag expanded its reach from 5 states to an impressive 48 states.

Scale of Operation: Over one million mailers have been created and fulfilled on behalf of Boa Safra Ag, significantly broadening their outreach.

Client Engagement: Through these efforts, Boa Safra Ag has successfully served 3,000 clients to date, each benefiting from substantial tax savings.

Conclusion

The direct mail campaign not only highlighted the benefits of Boa Safra Ag’s services but also significantly expanded the company’s reach and client base. By focusing on a specific IRS tax benefit and providing a direct call to action, Boa Safra Ag has established itself as a pivotal resource for farm owners nationwide, helping them unlock substantial financial benefits and fostering sustainable agricultural practices.

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